Digital weapons deployed in war on waste

1.	In the United States, power companies give free or subsidised 			energy-saving light bulbs to customers. This initiative is now being 		introduced by regional electricity companies in the UK. How can these 		companies justify the expense of such an initiative?

2.	Develop a marketing strategy for the hybrid Hypercar. Your strategy 		should be one which will overcome consumer prejudice towards electric 		vehicles, and which counters consumer resistance towards the higher 		initial costs of such a revolutionary vehicle.